Knowing how to write a photography proposal is an important part of taking your photography pro. A well-written photography proposal makes it easy for clients to know exactly what they are getting with your photography services.

When it comes to writing a photography proposal there are a few important things to keep in mind. Keep it professional and to the point, but be sure to cover all of your bases, and include vital information.

Here are four categories that should be included on most photography proposals. Sticking with a format helps to make your proposals professional, and allows you to easily make sure that nothing is forgotten.

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An Introduction

A photography proposal should begin with a brief sentence that describes the project. The introduction should also list the person who will be performing the work. It should also generally include the anticipated date of the photoshoot, and have a date by which the proposal should be accepted.

A Description of Services

A description of services should provide the client with a brief overview of the project, and description of the work that will be performed. It should also information such as:

  • What is the photoshoot location?
  • What is the date and time that the shoot will take place?
  • What type of photoshoot is it?
  • What is the concept?
  • If needed, who is the stylist?
  • Who will do retouching?
  • Who will provide art direction?

Make sure you include a deadline for the finished photos so your client will know when they can expect the photos.

Usage Rights

Usage rights should be outlined in the proposal as well. Be sure to ask the client where the photos will be used. Will they be used for an email campaign or does the client want to purchase the rights exclusively? Usage fees should be higher for clients who want to use the photos for a large scale advertising campaign as opposed to a small-scale email promotion.

Usage rights should also take into consideration the amount of time that the client wants to use the photos for. In many cases, you may want to specify a couple of options for the client to choose from. Listing options such as 1-year usage fees, 3-year usage fees, and buyout fees allow the client to weigh up their options and choose the one they need.

Make sure you put a clause in the usage rights that allows you to use the photos from the shoot in your portfolio.

The Fees

Fees should be included on the photography proposal as well. The fees are an estimate that shows how much you are charging for the photoshoot. List all the applicable fees and don’t forget to charge for things such as travel time, extra equipment rentals, and location scouting. Even if you are not charging for some things, list them anyways as a “no charge,” so the client will know exactly what is included.

Most photography proposal fees will include the following:

  • Creative fees/shooting fees
  • Post production editing time
  • Photo assistant fees
  • Equipment rental
  • Usage fees

You may want to use higher-end estimates for the pricing. This will help to cover all your bases and will leave some room for you to work with in case additional expenses come up.

Learning to write photography proposals is a work in progress. Each time you write a proposal you will think of new things to add to it. The most important thing is to include the important basics, and to keep things well-organized in a professional format. Don’t forget to print your proposal on high quality paper with your letterhead on top. Keeping it professional is important –your proposal is a reflection of the quality of your work, so make it count!

Have you had success with photography proposals?