Most professional photographers are always on the lookout for ways to be found online. While online publicity isn’t something that happens overnight, with the right online marketing strategy, and diligent networking –both in person and offline- you can help to increase your online presence, making it easier for potential clients to find you.
Here are six tips for generating online publicity, helping you to be found.
Get a Website
Setting up a functional, and professional looking website is one of the most important steps towards being found online. After all, without a website, you wouldn’t have a place to drive traffic! There is a lot that goes into creating a website though, more than just making it look great. You will want a website that can be easily found by people who are looking for a photographer in your local area. A website is a lot of work, but it is an important part of being found online. If you feel lost when it comes to website design, you may consider having a website design agency make a website for you.
Social Media Marketing
Social media marketing is the wave of the future. With more people than ever on sites like Facebook, Twitter, and Google+, having social media accounts is a must. Of course, simply setting up social media accounts isn’t enough –these accounts have to be updated with relevant information regularly in order for them to be effective marketing tools.
Business partnerships are a valuable networking tool -useful for both online marketing and off. By joining forces with another photographer, or setting up a referral program with other local venders that share the same target customers that you do, you can help to provide each other with new business. Try setting up a business partnership with another company where they will link to your site from theirs, and you link back to them.
Setting up a blog –and updating it regularly- is an important part of helping you to be discovered. Because a regularly updated blog is more likely to be found when people search for you, it’s important to take the time to create interesting, relevant, and engaging content. Plus people will be more likely to follow your blog if there is regularly posted content.
Just having a website isn’t enough. Search Engine Optimization (SEO) is an important way to help people who are looking for photography services –to find you. SEO involves optimizing your website with keywords, backlinks, and informative content that will help you to show up in search engine results when people seek out services that your company offers. A solid web-presence is an important way to stand out against the flood of information that is online today.
Being published can help you to be found. You don’t have to be published in print -online publications are just as popular these days. Being featured in online magazines or other photographer’s blogs will help you to get your name out there.
How do your clients find you? Share your tips for being found online!