Where do you sell your photos?
Most freelance photographers today prefer to sell online, and for good reason, the Internet is the most effective marketing tool available today.
But while the Internet is the obvious place to promote your work, there are tons of great promotional opportunities to be found offline too. Making the most of these opportunities can help bring in sales that online marketing alone couldn’t.
In this article we discuss some strategies and promotional ideas for selling your photography and services offline!
Selling Photography Prints Offline
Who is your target market? What is the specific clientele that you should be marketing to? Knowing who your customer base is allows you to market more effectively, and will also help you to know where to set your prices.
Your prices are a key factor in determining the success of your sales. While there’s no one-size-fits-all way to price photography, pricing is best calculated by considering two main factors: the market and the value of your photography.
The market is the first thing to consider. Just how much are people willing to pay for your photography? Try doing some research to see what other photographers are selling. What price points are they selling at? What are people interested in? Are they interested enough to actually make a purchase?
The other thing to consider when pricing is the value of your photography. High quality photography doesn’t automatically mean higher value. While quality is important, there are other things that can affect your photography’s value as well. Repeatability is one factor; rare or hard to capture imagery tends to be worth more. Another factor that contributes value is who you are selling to. For example, corporate clients generally pay more than individuals. And of course, images with the subject personally in them sell the best of all, which is why wedding photography and portrait services often do well.
Selling locally allows you to meet new people in person. This gives you the advantage of being at the front of people’s minds when they next need a photographer.
Here are a few places to try selling your work locally:
- Local fairs or farmer’s markets—These can be a way to get your work out there. Greeting cards and prints of local photography tend to sell well at these.
- Other businesses—Offer hotels, restaurants, or other high traffic businesses some of your framed photos as wall art. Be sure to have your name and website address in plain view just under the picture.
- Art galleries—Art galleries can be harder to get into then other places, but they offer good publicity and often better pricing.
Don’t underestimate the value of promoting your work on a local level. Local promotion can often lead to some great sales.
Here are some promotional ideas:
- Get some business cards printed. Hand them out to friends and people you meet.
- Donate a framed photo or photography services to a fundraiser or charity event. This will promote your work, plus have your name associated with something positive.
- Get published. Send in your photos to the local newspaper or regional magazines. Or write a press release raising awareness of an issue pertaining to your city or state, and include some references to your work as a photographer.
- Offer deals and discounts. Keep track of your clients’ email or mailing addresses so you can send them offers. Mailchimp provides a very easy way to help you do this.
- Collaborate and network with other businesses in the area. You can help each other market.
When it comes to selling photography services, word of mouth is one of the most effective forms of advertising. Most of your referrals will come from previous clients so it’s important to make sure your customers are happy.
- Exceed expectations.
- Network and follow up with your clients. A new service called Five Hundred Plus which is used in conjunction with your Linkedin account makes this process very smooth.
- Send out promotional items thanking them for their business and encouraging them to come back.
Go the extra mile with clients and they will be more likely to recommend you to friends or call you the next time they need a photographer.
What about you? Do you sell your photography offline? What works best for you?