The right blog post format can help a blog post to stand out.
The goal of any blog post is communication, which is why it is important to format your blog posts in a way that communicates the information in them most effectively.
While the ideal blog post format varies depending on the subject and nature of the post, the best blog post format is one that allows a professional photographer to present their content in a way that is sure to get noticed.
Read on to find a blog post format that’s perfect for your next blog post.
Teach your readers something new, or make things easier for your readers. Tutorials, and how-to posts can help to teach your readers a new Photoshop technique or show them how to master a camera setting. Apply your expertise and explain a new concept, your readers will love you.
The classic list post is a sure winner. List posts are a great way to present information in a format that is easy to read. Used time and time again, list posts are catchy, and easy to share.
The Negative Spin: What NOT to Do
Don’t be negative! But writing blog posts with a negative spin can occasionally be a good thing. These posts are especially effective when they address common concerns, or problems. By helping to steer your readers away from common pitfalls, these “what not to do” posts are both interesting, and helpful.
Some examples of negative spin posts:
- The 5 Worst Mistakes to Make as a Professional Photographer
- Avoid These Settings on Your Camera
- Stop Wasting Time With Post Processing
Interviews are a great way to increase reader interest in a blog’s –and they make a change from the usual, standard blog formats. Readers love variety -as long as it is on topic- and interviews can provide just that. Interview posts are especially effective when done in a question and answer type format. Try interviewing bloggers, industry professionals, or other photographers.
Check out some of Photoswarm’s fascinating interviews with professional photographers:
Interview: Aviation Photographer Brodie Winkler
Interview: Documentary Photographer Patrick Ward
Interview: Surf Photographer Alex Callister
The Insightful Post
Insightful posts are designed to get your readers thinking. Insightful posts include forward-thinking articles on the future state of your industry, and articles that take a deeper look at things, or offer advice on a more philosophical level –as long as it is still ties in with your blog’s content.
Some examples for insightful post titles would be:
- Is Street Photography Unethical?
- The Future of Professional Photography
- Wedding Photography: Will the IPhone Make This Career Obsolete?
Insightful posts also have the potential to spark debate and can lead to interesting discussions.
Use slideshows to add extra interest to your blog posts. Slideshows make great blog posts on their own, but they work especially well when combined with another blog format such as a how-to post, list post, or curated post. Slideshows are a perfect way to showcase a collection of photos. Ideally, slideshows should have a pause button, or an option to flip through the slides.
Photoswarm can help you to create beautiful photo slideshows. Our photo hosting services include automatically generated slideshows. Simply copy and paste the slideshow code into your blog post for an embedded photo slideshow.
The Curated Post
A curated post is a collection of content surrounding a certain theme. These posts provide valuable information to your readers, in a categorized format.
Since curated posts link to content that is found on various websites, these posts can help to build relationships with other bloggers and businesses that you highlight in your posts.
There’s nothing wrong with combining blog post formats! For example, if you are doing a post that is highlighting a series of photographers- you can format your post to be both a curated post and a list post. Add in a slide show and you have a post with three formats in one.
The key is to use formats that effectively support your content.
What are some time-tested blog post formats that you enjoy using?