Professional photographers have to stay on top of their game if they want to make it in the competitive world of photography.
Today we will uncover some of their secrets. Read on to find out how the professionals stay on top!
Focus on One Niche
The best photographers are usually skilled in one niche. Whether it is wildlife photography, wedding photography, or stock photography, these professionals get good at what they do because they practice: over and over again. They are skilled because they don’t give up; they stick with it until they become masters in their field.
Advertise One Niche
Following on from focusing on one niche, pro photographers also focus on advertising their specific niche. You often find successful photographers advertising their wedding photography services, but it’s less common to find a pro photographer advertising wedding, scenic, macro, commercial, and pet portraits! Diversify too much and you risk not standing for anything at all. Niche marketing involves narrowing your business to specialize on one demographic, service, or subject matter. This allows you to “own” your niche –your goal is for people to think of you when they need a specific photographer.
Do What You Love
Do what you love and the rest will follow. Ok, it’s a cliché by now, but it became that way for a good reason: because it’s true. If you’re not focused on something that you don’t absolutely love, you will get bored, and fast. Your passion and drive to succeed will eventually run out if you are doing something that you don’t enjoy. The professionals are the photographers who are doing what they love, and you can’t compete with passion.
Having the luxury of outsourcing all those boring jobs, and focusing on the ones that you enjoy doing is one of the best parts of being a pro photographer. As a bonus, this also allows pro photographers more time to perfect their craft, and even more time to enjoy a break here and there –something that is needed in order to refuel creatively. While some photographers outsource post processing and even some of their photography jobs, many pro photographers find that tasks such as social marketing, blogging, admin, and book work, are better things to outsource, since having other people perform these tasks won’t compromise the style of their photography.
Don’t Be Afraid to Fail
If you’re afraid to fail, you won’t ever take risks. Risks are what make great photos. Being bold enough to take creative risks is what separates everyday photography, from photos that are truly spectacular. Professional photographers aren’t afraid to try new things, and to take creative risks. Doing this allows them to grow creatively, and learn. Don’t become stuck in a rut, get out there and try something new. Taking photos in a different style than you are used to, taking a class to learn more about photography, or approaching venders and asking to partner with them -each of these things involves risk-taking, something that is needed for growth.
What about you? Do you have some pro photographer secrets that you don’t mind sharing? Enlighten us in the comments below!